World Organisation for Animal Health

It's Everyone's Health

Word Organisation for Animal Health is a nonprofit organisation with a focus on improving animal health globally, to ensure a better future for all. After 100 years in operation they recognised the need to revisit both their brand strategy and brand identity.

After an extensive strategy phase, we were able to hone in on the organisation's mission and the core pillars of the brand and from there, re-envision their brand identity. The interdependence of animal health, human health and the ecosystem is fundamental to the work of WOAH, so it was important for us to reflect this concept throughout the brand identity as well as through the art direction of image and video.

The symbol is a significant brand element, it communicates the knowledge and global reach of WOAH whilst being contemporary and dynamic. The two sides of the symbol represent action and wisdom, whilst the three elements are a nod to the interdependence of animal health, human health and the ecosystem. Expanding on the three lines that make up the symbol, we created a library of custom icons to be used in multiple brand applications that support infographics, diagrams, and charts. In the same style we created a series of animal icons, opting for a single line icon to ensure extra details could be added.

Client
World Organisation for Animal Health

Industry
Nonprofit

Year
2021

Services
Brand Identity

Typefaces
Söhne Collection by Klim

In collaboration with Decimal Studios
Motion Graphics by Croma

The approach to layout, typography and colour take inspiration from traditional printed newspapers, referencing the traditional format of sharing knowledge and news as a subtle metaphor to the external work of the organisation. The dynamic grid system of horizontal and vertical lines not only serve as a cohesive visual element but they are also integral for structuring and distributing content across the broad range of applications. Brand guidelines, print and digital applications, as well as motion design were created to ensure all modes of communication were covered and the organisation had all it needed to embrace its new brand.