The approach to layout, typography and colour take inspiration from traditional printed newspapers. The dynamic grid system of horizontal and vertical lines not only serve as a cohesive visual element but they are also integral for structuring and distributing content across the broad range of applications.

Brand guidelines, print and digital applications, as well as motion design were created to ensure all modes of communication were covered and the organisation had all it needed to embrace its new brand.

Word Organisation for Animal Health (WOAH) is a nonprofit organisation dedicated to improving global animal health to ensure a better future for all. Recognising the crucial link between animal health, human health, and the ecosystem, WOAH's mission is deeply rooted in this interdependence. It was imperative for us to weave this concept throughout the brand identity.

The approach to layout, typography and colour take inspiration from traditional printed newspapers. The dynamic grid system of horizontal and vertical lines not only serve as a cohesive visual element but they are also integral for structuring and distributing content across the broad range of applications.

Brand guidelines, print and digital applications, as well as motion design were created to ensure all modes of communication were covered and the organisation had all it needed to embrace its new brand.