Hotel Regina
Reinvent yourself, stay timeless

Regina's story is a story of reinvention. From royal entourages to famous footballers, its walls have seen it all. A hotel where every stay is a timeless experience. An indulgence of fresh ideas, classic tastes and new beginnings. A stay at Regina is a stay that stays with you.

This inspired the development of a unique and authentic concept at the heart of our rebranding: “Reinvent yourself, Stay timeless”.

To develop the new visual identity, we went deep into the history of the hotel, uncovering timeless elements. This informed a solution inspired by the past and reinvented for today. The new logo is a modern simplification of a previous iteration found deep in the hotel's archives. To accompany the logo we created an iconic symbol which celebrates the hotels history and its distinguishable façade.

Client
Hotel Regina

Services
Brand Identity
Custom lettering

Year
2022-2023

Project with Dennis Studio
Photography: Enric Badrinas
Copywriting: Alfie Hayward
Interior Design: Wit Architects

Custom numbers were designed for signage and wayfinding, inspired by the numbers that appear on the façade of the hotel.

Gina's is the fun-loving lobby bar of Hotel Regina. Like the hotel, the identity is inspired by curiosities uncovered in the archives, updated for modern day audiences in order to attract locals and tourists alike.