GMI Studios
Creative technology company, putting possibilities in motion

GMI Studios are a creative technology company, putting possibilities in motion in the world of Web3 & NFTs. They are creators of popular NFT projects such as Deadheads, where up to 10,000 generative artworks are created. We decided to apply that same approach to the branding, creating a generative identity where there isn't one single logomark, but rather thousands – all constantly in motion. Each letter was custom designed on a 7x7 square grid which offered the best balance between consistency and variety which allowed us to create beautiful and unexpected forms.

Beyond the logo, we wanted to use the identity to highlight how GMI Studios are constantly coming up with new ideas for projects, both big and small. There are so many weird and wonderful things going on there, it seemed a shame not to put them at the forefront! Offbeat copywriting, cut out imagery and a friendly colour palette helps tie all those elements together and set the tone for GMI's ownable, transparent and accessible Web3 metaverse.

Client
GMI Studios

Industry
Technology

Services
Brand Identity, Animation,
Graphic language

Year
2022

Typefaces
Poly Sans by Gradient
Simplon Mono by Swiss Typefaces

Project with Studio Dennis