Collaborate Global
Transforming ideas into experiences

Collaborate are a global brand experience agency that partners with some of the most aspirational brands in the world like Aston Martin, eBay and Sky. Their work epitomises a dedication to creating meaningful and engaging experiences through a dynamic and human-centred approach.

Working with Studio Yoke, we decided to apply the same approach to the branding, injecting energy, movement and a dynamic graphic language that brings the identity to life. Picture hero gradients bursting with elemental colours and dynamic 3D contours. These additions don't just enhance the brand; they infuse it with depth, movement, and a dimension that ensures the brand is not only seen but also experienced. The combination of Favorit, a low-contrast grotesque font boasting quirky oddities, and Roboto, a monospace font, brings a perfect balance of digital edge and human touch. Tying the brand identity together is a modular system that not only mirrors the brand's digital essence but also serves as a useful tool for organising content across a vast array of branded collateral.

By strategically applying the brand identity across touch points, including deck templates, printed collateral, office signage, and social media assets, we created an immersive brand identity that resonated seamlessly across multiple channels. This resulted in a captivating brand experience that not only embraces the present but also sets the foundation for a thriving future.

Client
Collaborate Global

Services
Brand Identity
(with the exception of the logo)

Year
2023

Project with Studio Yoke