Alameda are a gender-neutral fashion brand from Barcelona. Using primarily deadstock fabrics, they produce capsule collections made up of bold colours, textured fabrics and edgey cuts that push the boundaries of formal wear. It was important to reflect these ideas within the brand identity, creating a strong logo that represented the forwarding thinking nature of the brand whilst remaining rooted to fashion.
A classic bold serif typeface is the base for the logo, modernising it through custom curves and details to bring elegance, contrast and fluidity to the wordmark. This contrast allows the logo to be placed at large sizes throughout the product packaging, keeping brand application simple and bold. A signature neon green is used throughout details within the product stitching and packaging, tying the identity together and making a subtle yet considered connection to the colours used within the garments.
Client
Alameda
Industry
Fashion
Services
Brand Identity, Logotype,
Custom lettering
Year
2021
Typefaces
Wordmark base Cosi Times
by Nikolas Type
Credits
Photo by Emmet Green
Alameda are a gender-neutral fashion brand from Barcelona. Using primarily deadstock fabrics, they produce capsule collections made up of bold colours, textured fabrics and edgey cuts that push the boundaries of formal wear. It was important to reflect these ideas within the brand identity, creating a strong logo that represented the forwarding thinking nature of the brand whilst remaining rooted to fashion.
A classic bold serif typeface is the base for the logo, modernising it through custom curves and details to bring elegance, contrast and fluidity to the wordmark. This contrast allows the logo to be placed at large sizes throughout the product packaging, keeping brand application simple and bold. A signature neon green is used throughout details within the product stitching and packaging, tying the identity together and making a subtle yet considered connection to the colours used within the garments.
Client
Alameda
Industry
Fashion
Year
2021
Services
Brand Identity, Logotype, Custom lettering
Typefaces
Wordmark base Cosi Times by Nikolas Type
Credits
Photo by Emmet Green